01Turn the logo into the product
The Requirement: The customer supplied artwork for a completely new sunglasses shape. The logo was not intended as a surface print or a small temple decoration; it needed to be built directly into the frame design.
What Success Looks Like: The finished sunglasses had to stay true to the customer’s visual concept while working as a practical molded product. The logo shape, frame structure and overall proportions needed to read as one design.








